Mariana Ferraz

PATHWAY

Crafting Effective Marketing Strategies through Data Analytics

As a dual-degree student in Organizational Studies and Information Analysis at the School of Information, I'm dedicated to merging data analytics with marketing strategy. My studies equip me to understand consumer behavior, organizational dynamics, and market trends, while also fostering an interest in Human Resources and Diversity, Equity, and Inclusion (DEI) initiatives. With a focus on extracting insights from data, I aim to empower organizations with targeted marketing approaches that enhance their global presence. Through interdisciplinary coursework, I'm refining my ability to navigate complex marketing landscapes and drive innovation through data-driven solutions.