About
PATHWAY
Cross-cultural Marketing to Develop Global Connectedness and Promote Positive International Change
I am pursuing a career in Marketing, as it has the power to create change. As our world continues to globalize, I believe that building strong and reliable international relationships is crucial. Along with increased cultural awareness, collaboration among different perspectives generates the best solutions. I want to utilize marketing to bring people together and provide relevant issues with a platform. Through Organizational Studies, I can study global marketing and consumer behavior to gain an understanding of how organizations can grow and develop by communicating and engaging in business cross-culturally. Combining this with my Asian Languages and Cultures Minor in Chinese and my enrollment in the Ross School of Business Cappo Sales Track, I will have the multidisciplinary lens necessary for success in a marketing career.
