Sparks Whirpool Corporate Research Professor of Management and Professor of Sociology (by courtesy)
About
Wayne E. Baker is an American author and sociologist on the senior faculty of the University of Michigan Ross School of Business. His teaching and research interests are in the fields of values, American society, social capital, social networks and economic sociology. Baker is best known both for his research in economic sociology, where he demonstrated that financial markets operate as social networks, and his survey research on values, where he documented Americans’ core values. His data show Americans share more core values than news media and political campaigns will admit. These core values include patriotism, belief in God, individualism, success, equal opportunities, freedom and liberty, respect and the free market. He writes in both academic and popular media on this theme and is often invited to present his findings across the U.S.
