On July 24, 2020, Assistant Professor Swapnil Rai was quoted in Time Magazine's article "Netflix’s Indian Matchmaking Is Bringing Painful Conversations to the Fore. But Is It More Helpful or Harmful?"
Author Anna Purna Kambhampaty writes, "Indian Matchmaking [...] serves as a window into the colorism, casteism and sexism that are part of the Indian marriage market. And to the dismay of some viewers, many of these issues go unaddressed throughout the show."
Rai comments,“The things that are not politically correct in the show are left at the level of gratuitous consumption, rather than interrogating those practices at a deeper level, which could be a way for the show to appeal as something people in India would enjoy.”
Read the full article here.