Daniel Herbert co-edited Point of Sale: Analyzing Media Industries with Derek Johnson, Professor of Media and Cultural Studies at the University of Wisconsin-Madison. Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The collection includes Herbert's essay, "Industrial Crossroads or Cross Purposes? Circuit City, DIVX, and the History of Multi-functional Media Retailers."