Article Title: This college degree is brought to you by Amazon
Author: John. D. Stoll/The Wall Street Journal
Elizabeth Popp Berman, a University of Michigan professor of organizational studies and author of “Creating the Market University,” says there have long been critics of corporate meddling in four-year universities. Often, funding from companies for research or other academic pursuits comes with strings attached, she says.
Corporate involvement in curriculum may also narrow the skills that students pursue, ignoring information or career pathways that may not apply to a company’s business.
But colleges are more open to corporate partnerships as budgets are squeezed and student debt loads rise, Ms. Berman says. “The tighter the budget the institution has, the more open they are going to be,” she says. “It’s hard to reject this support outright because of the position the students are in.” Companies also offer deep-pocketed support for a “practical applied model” that doesn’t break the bank, she says.