Lotz delves into the strategies that led to Netflix's rise, including diversified content for different groups of people:

"Netflix has adopted what I call a 'conglomerated niche' strategy: It develops programs for a handful of—maybe a dozen—different audience interests. These include complicated serial dramas (“House of Cards”), action series (“Daredevil”), horror series (“Hemlock Grove”) and exclusive films starring a popular actor (Adam Sandler)," she writes.

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