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LRCCS Noon Lecture Series | Zoom Webinar: "Designing Online Platforms for Offline Services in China: A Market-Frictions Based Perspective"

Brian Wu, Associate Professor of Strategy, Ross School of Business, University of Michigan
Tuesday, December 1, 2020
12:00-1:00 PM
Off Campus Location
The Fall 2020 lecture series will be only available on-line as a Zoom webinar.

Using market-frictions based logic, Dr. Wu and his co-author/researcher on this project, develop an analytical model that examines how online platforms can govern opportunistic behavior of offline service providers in China, thus allowing market forces to promote the general welfare. Their work sheds new light on how platform design can help reduce market frictions in economic exchanges and potentially shape the evolution of industries.

Xun (Brian) Wu is an Associate Professor of Strategy (with tenure), Michael R. and Mary Kay Hallman Fellow, and faculty director of China Initiatives at the Ross School of Business at the University of Michigan. He received his BS from Tsinghua University in China, MSc from National University of Singapore, and PhD from the Wharton School at the University of Pennsylvania.

His research examines the dynamics of corporate scope and the evolution of industries. His research has been published or is forthcoming in top scholarly journals including "Management Science," "Organization Science," and "Strategic Management Journal." He serves as an Associate Editor for "Strategic Management Journal."
Building: Off Campus Location
Location: Virtual
Event Type: Livestream / Virtual
Tags: Asia, Business, Chinese Studies
Source: Happening @ Michigan from Lieberthal-Rogel Center for Chinese Studies, Ross School of Business, International Institute, Asian Languages and Cultures