- Research Communities
- Research Groups and Labs
- The Big-DIG Research Lab
- Environmental Communication Lab
- Flint Water Crisis Working Group
- M2E2: Mindless Media Exposure and Effects
- Media and Development Lab
- Media and Psychology in Everyday Life (MaPiEL) Lab
- Media and Risk Lab
- Mobile Communication Collective
- Political Communication and Behavior Lab
- Politics and Communication Lab
- Politics, Environment and Science Lab
- Queer Media Studies Working Group
- Research Strengths
- Faculty Fields of Study
- Marsh Center for the Study of Journalistic Performance
The Politics and Communication Lab (PAC Lab) is a collaborative research group that investigates the role of digital and social media in the political process. Based in the Department of Communication and Media at the University of Michigan, the PAC Lab is committed to faculty-student collaborative research that addresses important questions related to contemporary political communication.
Using quantitative methodologies such as surveys and experiments, we are particularly interested in understanding how citizens use the internet and social media to consume news and political information, learn about politics, discuss and share political content with others, and engage in the political process.
The PAC Labis dedicated to providing an open, diverse, inclusive, and collaborative space for students interested in political communication to develop their research skills. Through close faculty mentoring and weekly meetings, students are involved in all phases of the research process including idea generation, research design, data collection, analyses, and writing. Graduate student involvement in the group is centered on providing research experiences to prepare them to later conduct independent research as faculty. Undergraduate students have the opportunity to work directly with faculty and graduate students on research projects outside of the classroom.
Email Address: UM-PACLab@umich.edu
Communication and Media Graduate Students
Communication and Media Undergraduate Students