- Research Communities
- Research Groups and Labs
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- The Big-DIG Research Lab
- Environmental Communication Lab
- Flint Water Crisis Working Group
- Infra.Lab
- M2E2: Mindless Media Exposure and Effects
- Family and Media Lab
- Media and Psychology in Everyday Life (MaPiEL) Lab
- Media and Risk Lab
- Mobile Communication Collective
- Political Communication and Behavior Lab
- Politics and Communication Lab
- Politics, Environment and Science Lab
- Research Strengths
- Faculty Fields of Study
- Marsh Center for the Study of Journalistic Performance
- Faculty Publications
The PCB Lab is focused on the intersection between political communication and political behavior. We study the nature of news and social media, and the effects that media have on our political decision-making. We rely on a range of social-scientific methods including surveys, automated content analysis, and psychophysiological studies. Recent work from lab members has examined platform-based differences in both sentiment and campaign communication, cognitive dissonance and selective exposure, valence-based biases in news consumption, and news coverage of political figures and policies.
Contact Information:
Faculty Lead: Professor Stuart Soroka
Email: ssoroka@umich.edu
