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Political Communication and Behavior Lab

The PCB Lab is focused on the intersection between political communication and political behavior. We study the nature of news and social media, and the effects that media have on our political decision-making. We rely on a range of social-scientific methods including surveys, automated content analysis, and psychophysiological studies. Recent work from lab members has examined platform-based differences in both sentiment and campaign communication, cognitive dissonance and selective exposure, valence-based biases in news consumption, and news coverage of political figures and policies.

Contact Information:

Faculty Lead: Professor Stuart Soroka


Communication and Media Graduate Students