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How scans of your brain could change the future of retail

Researchers found that brain activity was a better predictor of consumer preferences than questionnaires.

- MarketWatch

Category: Faculty

Tags: Psychology

How Fiction Becomes Fact on Social Media

Platforms like Facebook and Twitter offer up memes designed to feel real, if only for an instant — long enough for our minds to make a false connection.

- BENEDICT CAREY, New York Times

Category: Faculty

Tags: Psychology; Colleen Seifert

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