Professor and Associate Dean of Kinesiology and University Diversity and Social Transformation Professor at the University of Michigan
About
Dr. Ketra L. Armstrong (a Tupelo, MS native) is currently the associate dean for graduate affairs; Diversity, Equity, & Inclusion Lead; and professor of sport management in the School of Kinesiology at the University of Michigan (U-M). She also holds affiliate faculty appointments in the U-M Departments of Afroamerican and African Studies and Women's Studies. She is also the U-M NCAA Faculty Athletics Representative. Prior to her employment at U-M, Dr. Armstrong served as the director and professor of the graduate program in sport management at California State University, Long Beach (CSULB), and as an assistant and associate professor of sport management at the Ohio State University (OSU).
Dr. Armstrong's scholarship converges on the topics of race, gender, and the social psychology of sport/leisure consumption and the management thereof. Her research has been featured in numerous journals and she has received a number of awards and accolades for her research. In addition to Dr. Armstrong's scholarly pursuits, she has amassed a wealth of practical experience - notably in the sport industry. She is a former NCAA Division I scholarship student athlete (basketball player), coach (women's basketball), and athletic administrator. Over the years, she has performed integral roles in the advising/consulting, research, management, marketing, and/or media relations for numerous youth, community, collegiate, professional, and international sport events. Her professional service includes being a member of the NCAA Gender Equity Task Force, the former vice president of the NCAA Scholarly Colloquium and Social Justice Symposium, the former president of the National Association for Girls and Women in Sport, former Internal Advisory Board Member for the U-M SHARP Research Center (for Girls and Women), former board member of the National Women's Hall of Fame, and a former member of the prestigious Wade Trophy Selection Committee (NCAA women's basketball).
Dr. Armstrong is also a freelance sport journalist. In 2001, she received the Newsmaker of the Year Award from the Columbus, OH Association of Black Journalists; in 2009, she was the narrator and co-executive producer of Title IX: Implications for Women in Sport and Education (a 3-Disc, 14 chapter DVD); in 2012, she was the host of Inside Michigan Women's Basketball on M-GOBLUE.com, and she was the faculty advisor for the U-M student chapter of the Association for Women in Sport Media, which was voted the 2014 National Chapter of the Year.
Current Work:
Current research projects: (a) the intersection of race and gender on the sport leadership opportunities and experiences of women of Color; (b) the role of sport marketing in preserving the salience of Historically Black Colleges and Universities;(c) gender, organizational culture, and leadership; and (d) racial identity and sport consumption.
Research Area Keyword(s):
Race, Gender, Social Psychology, Sport, Management
