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Hallyu (the Korean Wave)

Friday, April 6, 2012
12:00 AM
Rackham Amphitheatre, 915 E. Washington St., Ann Arbor, MI 48109

Hallyu 2.0: The Korean Wave in the Age of Social Media

Hallyu (the Korean Wave), is a term coined to describe the widespread popularity and regional/trans-regional influence of Korean cultural products. It has become a subject of increasing interest among academics who have primarily focused on its impact on Korea’s national image and domestic economy.

This conference breaks new ground by exploring the intersection of Hallyu and social media and the explosive growth it has made possible in the distribution of popular Korean media to regions where even traditional media—theatrical distributions, TV networks, and DVD/VCD sales—had not reached before. Korean films, TV shows, online games, and popular songs are consumed in cyberspace at an unprecedented pace. "Hallyu 2.0: The Korean Wave in the Age of Social Media" seeks to comprehend and interpret the meaning of this new and powerful cultural industry and features leading scholars from the U.S. and abroad to untangle this intricate web of contemporary media ecosystems.

Sponsors: Nam Center for Korean Studies, Academy of Korean Studies, U-M Departments of Communication Studies, Asian Languages & Cultures, Screen Arts and Cultures

More information is available at