MOMSI

Help measure the impact of museums!

We are participating in a national social impact study and we need your help!  

I’d love to help! What do I need to do? 

Visit the museum! The U-M Museum of Natural History is seeking volunteers to:

• Visit the museum 3 times between now and May 2022 
• Complete one 30-minute online survey regarding your experience 

Your responses will help evaluate the social impact the museum has on our community.

Visit with your whole family! Only those 18 and older may complete the survey and qualify for a prize.

Why is the museum doing this? 

At the U-M Museum of Natural History, we aim to transform hearts and minds by promoting understanding of the natural world, our place in it, and our impact on it. But how do we measure this change? And what does it tell us about the roles of museums in society?

The UMMNH is one of 38 museums selected to participate in the Measurement of Museum Social Impact (MOMSI) project, led by the Utah Division of Arts & Museums and Thanksgiving Point.

Measuring the social impact museums have on individuals and their communities is only becoming more urgent amidst the pandemic as people begin to re-enter public spaces and adjust to a 'new normal' that balances physical and mental health.

The data collected will be used to better understand our own museum, and to make it easier for other museums to answer the same questions about their work. By participating in MOMSI, we can learn about the social impact the museum has on our visitors, and contribute to the museum field on a national scale.

What happens when I’m done? 

The first 100 people to complete the survey will receive a small token of our appreciation. We’ll use what we learn in the survey to help make decisions about programs and exhibits, build our new strategic plan, and understand how UMMNH compares to other museums across the country.

I'm ready to help!