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Broaden Your Online Reach

How can LSA students learn about your organization, mission, and its strategic goals? What about your workplace culture and the thought leaders and strategic thinkers who work at your organization? Or perhaps you’ve got a great success story to share about a new hire or a professional development program you just launched that’s attracting candidates?

This is why we created Employer News: an opportunity for employers like you to reach LSA students through rich, great storytelling such as sponsored articles, social media posts, and more.

Employer News is an opportunity for you to showcase your organization to an audience of talented, career-seeking LSA students who are exploring their career interests and shaping their professional identities. Your “news” will be shared via the Hub’s communication channels, which include:

  • The Hub’s LinkedIn page (recently launched and growing!),

  • The Hub’s website (average of ~5k visitors a month),

  • and the Hub’s student newsletter (deploys to 18k+ students a week)

Support their career exploration journey by helping LSA students get to know your organization, company, or business on a deeper level through quick, short-form stories and shareable highlights on wide-ranging topics.

Examples of stories you can share by level of engagement:

High

  • Internal Projects or Initiatives
    Showcase an impactful project or initiative that was created by an intern or team of interns.
  • The Liberal Arts Impact
    Provide insights on the value of the liberal arts education and what impact LSA graduates have made on the organization, company, or business.
  • Hiring and Retention Stats
    Share high-impact stats about your company’s hiring and retention practices as they relate to early talent recruiting. For example, “We convert 90% of our interns into full-time positions” and so on.

Medium

  • LSA Alum - Employer Spotlights
    Spotlight LSA alums and non-alum employees on their roles and the skill sets they recommend students develop for success at the organization.

Low

  • Workplace Culture and Ethos
    Package snippets about your workplace culture and the pillars that form the identity of the organization.
  • Professional Development Programs
    Highlight programs employed to help nurture a student’s professional skills and leadership potential. For example, Leadership Summits, Hack-a-thons, Scholarships, and more.
  • DEI and CSR
    Share your corporate social responsibility, DEI Initiatives, or company ratings.
  • Build your campus brand by showcasing your organization on multiple Hub platforms including the Hub’s LinkedIn page, website, newsletter, and more.

  • Access to over 18,000 emerging young professionals and generate interest and consideration in your organization. 

  • Targeted reach and marketing of your organization’s internships and full-time opportunities to LSA students. 

  • Offer turnkey information and learnings that support students’ discovery of your company and makes them ready to work at companies like yours  

  • Form relationships with Hub team members who can support your future recruitment and hiring needs

To get started, email us directly at recruit-lsaopphub@umich.edu with ‘Employer News’ in the subject line and a member of our Employer Engagement team will reach out with next steps.