Introducing a New Undergraduate Course
Science Communication: Strategies for Public Engagement
ALA 270 001
Registration is open for Summer 2020
Open to Sophomores, Juniors, and Seniors
Monday and Wednesday: 2:00 - 4:00 PM
This course takes a structured look at strategies for engaging diverse audiences to improve science communication to academic and non-academic communities, and to build scientific literacy and motivation for lifelong learning among members of the public.
Topics will include K-12 school programs, hands-on opportunities, visual and oral presentations, exhibits, immersive theater, podcasting, graphic elements, and online options. The course will also look at some common resources and financial support for program development associated with academic research. Curriculum will prepare students to design, produce, and showcase projects that highlight their own field of study through multiple media. U-M Museum of Natural History public engagement professionals teach this course, and student projects may be used in U-M Museum of Natural History online programming.