About
PATHWAY
Marketing
We live in a continually evolving society where binary labels are outdated. However, the commercial fashion industry has perpetuated the notion that clothing is either for men or women by traditional marketing using strict gender roles. Although these strategies are beginning to change, there is still a lack of consideration for those who identify outside of the hegemonic gender norm. Fashion is an avenue of self-expression for all types of people, and we need our marketing efforts to better reflect that infinite variety. As a student in the Organizational Studies program, I will take diverse courses and do up-to-date research to create a better understanding of gender and various psychological phenomenon that help explain why we purchase and what we purchase. I believe that studying at the intersection of psychology, marketing, and gender studies will grant me a unique perspective on the marketing world that allows me to make changes to the way we all look at fashion today.
