Assistant Professor of Communication at East Carolina University
About
The primary focus of Adrienne Muldrow's work is how strategic communication can be used to improve or disintegrate various aspects of public well-being. Her research explores how created messages and visual imagery assist public decision-making and well-being. Specifically, she studies how media representations — both visual and created words — propel better health behaviors.
Current Work:
Broadly, Dr. Muldrow's work covers how visual and written communication can be used to improve health outcomes. Her work on men and body image explores the connections between masculinity and the male body for an end goal of improving the well-being of men. She investigates women's body image explores the connections between a drive for thinness and how this drive to be as attractive as female images in the media affect women's self-esteem, body satisfaction, and well-being. Her work on the way alcohol advertisements are presented to college students is to improve the health and well-being of college students. Lastly, Dr. Muldrow's work on the dissemination of wording on vaping can impact the well-being of smokers, non-smokers, and other members of the public.
Although she uses quantitative and qualitative methods to approach her research, she is looking at expanding her research with the use of eye-tracking and galvanized skin responses. Additionally, she is seeking projects with special populations, such as older children, adolescents, and minorities.
Research Area Keyword(s):
Advertising, social media, gender, intersectionality
