Inkululeko is a non-profit organization founded in 2011 whose mission is to create change by providing South African township youth with the tools necessary to make the most of life after primary school. Inkululeko offers tools such as: tutoring, transportation, school supplies, etc. During our first semester, we aimed to create partnerships that would support students interested in participating in Inkululeko’s summer program. We did this using outreach to companies whose values aligned with Inkululeko. This allowed us to spread Inkululeko’s mission of promoting education all around the world.
During the latter half of the semester, we began promoting an internship that would be done in partnership with Inkululeko. We primarily advertised through social media marketing, with a goal of expanding the social media base on platforms such as: Instagram, Facebook, etc. We implemented a posting schedule that would promote a routine dispersion of content. Our partnership with Inkululeko taught us the importance of education and to appreciate the efficiency of approaching local communities with a bottom-up approach.