Assistant Professor Swapnil Rai delivered a distinguished lecture on May 8, 2021, at an international workshop on "The Dynamics of Social-Cultural Polarization: Role of Information & Communication Technologies." The workshop was organized by the Indian Institute of Management, Ahmedabad, India's highest-ranked business school. In her talk, Prof. Rai addressed political mediations through the lens of popular culture and technology honing in on the celebritized persona of Indian prime minister Narendra Modi.