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Economics at Work

Steve Yanovsky
Friday, October 27, 2017
1:00-2:30 PM
140 Lorch Hall Map
Steve is a creative strategist, innovation entrepreneur and thought-leader at the intersection of music, brands and consumer engagement for over 20 years. He has led ideation, built creative strategy, developed content, music partnerships as well as activating multi-platform media initiatives for leadership brands, publishers and entertainment IP.

Between 1994-2004, Steve led creative and business development initiatives for diverse companies. He spearheaded investment in digital content for Atlantic Records, helped Apple launch webcasting systems in US concert venues, developed music strategy for ESPN’s X Games as well as creative media partnerships for both brands and artists including Bacardi, Coors, EA, Heineken, Microsoft X Box, Mountain Dew, NBC Sports, Pepsi, USA Network, Foo Fighters, Green Day, Linkin Park, Lou Reed, *NSYNC, Sugar Ray, Will I Am, Rob Zombie, Sugar Ray, among others.

In 2004, Steve co-founded DriverTV, the Automotive VOD channel and online advertising platform. After being acquired by NBC/Universal, Steve joined Mindshare/GroupM as an emerging media strategist. In 2011, Steve formed Brand Alchemy to help clients maximize marketing ROI and earned media around music and social technologies.
Building: Lorch Hall
Event Type: Workshop / Seminar
Tags: AEM Featured, Economics, seminar
Source: Happening @ Michigan from Department of Economics, Economics at Work, Department of Economics Seminars