Economics at Work

Steve is a creative strategist and innovation entrepreneur at the intersection of music, brands and digital media for over 20 years. He has led ideation, developed creative strategy, music partnerships as well as activating multi-platform media initiatives for leadership brands, publishers and entertainment IP.

Between 1994-2004, Steve led creative and business development initiatives for diverse companies. He spearheaded investment in digital content for Atlantic Records, helped Apple launch webcasting systems in US concert venues, developed music strategy for ESPN’s X Games as well as creative media partnerships for both brands including Bacardi, Coors, EA, Heineken, X Box, Mountain Dew, NBC Sports, USA Network and artists including the Foo Fighters, Green Day, Linkin Park, Lou Reed and Will I Am.

In 2004, Steve co-founded DriverTV, the Automotive VOD channel and online advertising platform. After being acquired by NBC/Universal, Steve joined Mindshare/GroupM as an emerging media strategist. In 2011, Steve formed Brand Alchemy to help clients maximize marketing ROI and earned media around music and social technologies.