AB '92 Econ, M.A. Applied Econ '94, M.S.H.A. '94
Senior Vice President
April Bridgeman is a senior vice president and managing director at BCD Travel. She leads BCD’s lodging strategy and commercial teams as well as it’s business travel consultancy, Advito. Over the course of her career, she’s developed a broad and highly global skillset that includes commercial strategy, business unit leadership, business transformation and effective application of enabling technologies. She’s had the privilege to lead contact center operations, internal process and service optimization, merger integration, global technology development, global product strategy and marketing, global marketing & communications, global program management, global consulting, and now...Stay by BCD Travel and BCD’s lodging vertical.
Prior to joining BCD in 2003, April worked at Deloitte in their Consumer Business and Healthcare consulting practices and also served in administrative leadership for Deloitte Consulting. She also held positions at the University of Chicago Physicians Group where she negotiated managed care agreements with health insurance companies and and prior to that, Trinity Health where she completed a post graduate fellowship in physician practice management and physician compensation strategies.
April completed several degrees during her six years at the University of Michigan including Bachelor of Arts degrees in Economics and German ‘92, an M.A. Applied Economics '94 and M.S.H.A. '94. April works and lives in Chicago with her husband and teen daughter. Her son is an undergrad at University of Michigan.