Read the full article at Business Standard.
Turns out, the more TV a woman watches, the likelier they are to endorse the on-screen gender roles.
According to a University of Michigan researcher, Rita Seabrook, media portrayals teach women to be passive participants in their relationships and prioritize the desires of others, particularly men, instead of prioritising their own desires.
In addition, women learn that they are valued for their appearance and sex appeal.
Seabrook noted that the endorsement of these roles, which are called gendered sexual scripts, results in some women having less confidence about using condoms and more shameful feelings about their sexual experience.
Being confident and proud of one's sexual experiences "conflicts with gendered expectations that women should abstain from sex except in limited circumstances," she added.