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Students in this pathway delve deeper into why people buy, how to gain recognition of certain brands, or what strategies let people know what you want them to know about your organization. With a mix of communication, psychology, and various other disciplines, marketing provides a foundational understanding about the intersect of human interest and strategy.

Career Opportunities

  • Advertising
  • Marketing Management
  • Consumer Research and Analyst

Course Examples

  • Mkt 300: Marketing Management I
  • OS 495: Psychology of Marketing

Kaitlyn Eisenshtadt

Class of 2019

Olivia Yin

Class of 2019

Katie Pollack

Class of 2019