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The LSA Marketing and Communications team exists to support the college and help it achieve its strategic goals. We do this by telling the many stories of our faculty, students, staff, and alumni. We connect our community to LSA and one another. Our creative work--including LSA Magazine, online storytelling, social media, design, video, public relations, and more--has been recognized with national and international awards. Through these channels, we conduct strategic outreach to audiences including current and prospective students, alumni, donors, our higher education peers, and the public.
LSA Communications develops and distributes content about the impressive work of LSA faculty, staff, students, and alumni. We are responsible for strategic communications for the college and reaching key audiences through editorial content, social media, public relations, and more. We work with media from around the world to cover news from the college, develop and share social media content about LSA, and write feature stories for the award-winning LSA Magazine and LSA Today. If you have questions about writing, news stories, public relations, social media, or communications, let us know. Also, we're here to help navigate through any crisis communications.
Our marketing and design team implements the LSA brand through unique, engaging collateral including websites, brochures, booklets, invitations, flyers, advertisements, and more. We also collaborate with departments across the college and with Advancement's communications, social media, and video teams to raise LSA's visibility and reputation. Together with the LSA web services team to provide web consultations; we can provide departmental logo packages, and we can help conduct market research, focus groups, and surveys to help you better understand your audience and your unit's fundraising and strategic messaging.
The LSA video team advances the college's mission by creating video and photos that display new research and college initiatives, as well as the work and lives of our students, faculty, and alumni.
LSA's digital media team advances the work of the college, its departments, and the liberal arts through meaningful, entertaining content shared strategically across social channels and other digital communications in order to increase affinity and engagement with the college among all its constituents. We focus on strategic planning, implementation, and analysis of digital media initiatives for the college. We liaise with university social leadership on matters of strategic oversight. And we consult with departments and units on the creation and implementation of digital/social media to meet their strategic goals.
The award-winning magazine of the college reaches 180,000 alumni, U-M administrators, LSA faculty and staff, and is the only college communication that reaches all of our alumni. Issues are theme-based to reflect the college's strengths and priorities: internationalism, social science, literature, science, and the arts. We solicit content for each issue from a host of sources, including academic departments. Contact the magazine's editorial staff at firstname.lastname@example.org.
The homepage of the LSA website is one of the college's most visible, most important marketing assets. LSA Advancement creates timely, interesting content to tell the countless stories that illustrate the reach and importance of the college and its community. This content is also wrapped up four times a year and delivered in a CASE award-winning email newsletter to LSA alumni and friends.