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BLI Fellow: Kiley Judge
Team: Aaron Ngo, Rahul Bejarano 

Kraken Foods has identified a ​twofold problem, ​every​ ​year​ ​millions​ ​of​ ​people​ ​struggle​ ​to​ ​choose​ ​healthy​ ​beverage options​ ​and​ ​simultaneously​ ​billions​ ​of​ ​pounds​ ​of​ ​food​ ​go​ ​uneaten.​ ​To address this problem, Kraken Foods has created their​ ​Tart​ ​Teas​ ​&​ ​Fruit Elixirs​.​ The Tart Teas & Fruit Elixirs ​uses​ ​“ugly”​ ​fruits​ ​(currently​ ​focused​ ​on​ ​apples)​ ​to​ ​create apple cider vinegar (ACV).​ The ​quirky​ ​apple​ ​cider​ ​vinegar​ is then mixed ​with​ ​fresh​ ​fruit​ ​juice,​ ​spices,​ ​and​ ​herbs​ ​with​ ​a touch​ ​of​ ​sweetness.

Kraken’s ​goal​ ​is​ ​to​ ​launch​ their ​Tart​ ​Teas​ ​&​ ​Fruit​ ​Elixirs​ ​in​ ​the​ ​Ann​ ​Arbor​ ​area​ ​and to continue to raise awareness about food waste. ACV​ ​has​ ​been​ ​used​ ​for​ ​thousands​ ​of​ ​years to​ ​flavor​ ​drinks​ ​and​ ​enhance​ ​beverages.​ ​In​ ​the​ ​last​ ​several​ ​decades,​ ​ACV​ ​has​ ​been​ ​used​ ​as​ ​a metabolism​ ​boost​ ​to​ ​help​ ​support​ ​healthy​ ​diets​ ​and​ ​promote​ ​natural​ ​energy. Kraken believes bringing the Tart Teas & Fruit Elixirs to Ann Arbor will be the perfect fit.