BLI Fellow: Kiley Judge
Team: Aaron Ngo, Rahul Bejarano
Kraken Foods has identified a twofold problem, every year millions of people struggle to choose healthy beverage options and simultaneously billions of pounds of food go uneaten. To address this problem, Kraken Foods has created their Tart Teas & Fruit Elixirs. The Tart Teas & Fruit Elixirs uses “ugly” fruits (currently focused on apples) to create apple cider vinegar (ACV). The quirky apple cider vinegar is then mixed with fresh fruit juice, spices, and herbs with a touch of sweetness.
Kraken’s goal is to launch their Tart Teas & Fruit Elixirs in the Ann Arbor area and to continue to raise awareness about food waste. ACV has been used for thousands of years to flavor drinks and enhance beverages. In the last several decades, ACV has been used as a metabolism boost to help support healthy diets and promote natural energy. Kraken believes bringing the Tart Teas & Fruit Elixirs to Ann Arbor will be the perfect fit.