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Alumni Spotlight

Read about this month’s Communication and Media Alumni Spotlight. Alumni were asked to share how their Communication and Media major has influenced their path after graduating from the University of Michigan.

April 2020

Sara Smoler

BA Communication Studies '14

Hometown: West Bloomfield, MI

Affiliations: MACS (now MCMP)

"The work I did in undergrad helped me understand the science of the communication industry. From taking 400-level classes to supplement my curriculum I was able to learn the various facets of the wide net of the field. Talking to professors, and recent alums, helped me understand what areas I found interesting and what was alluring for me as I looked for a job. I still remember the COMM lab class I took where I learned how to use the SPSS software - learning the research in the field of communication was invaluable as I still work in research and insights for pitching new business to this day! I work in Business Development at Ogilvy - responsible for pitching net new business to Ogilvy, and partnering with Account Teams to grow their businesses organically and cross-sell our advertising services. Some of my most notable pitch wins have been Nationwide and Coca-Cola."