It’s a wrap! Although finals week has quickly approached and students are in full throttle survival-mode, we would like to take the time to reflect on some of the incredible events put on by the Michigan Association of Communication Studies (MACS). This semester, MACS has focused on providing students with a concrete understanding of what a degree in Communications can offer. Doing so, the student-run organization emphasized three main components: Education, Recruiting, and Industry.
One important component of MACS is working to provide students with educational support and assistance throughout their professional development. This semester we kicked off our first resume-building workshop: Resume 101. This event targeted underclassmen in need of basic resume help as well as upperclassmen seeking to improve and rework their existing resumes. Students from all years and educational concentrations attended as MACS’ Education Committee delivered a detailed presentation on formatting, word choice, and other helpful tips. At the end of the workshop, students stayed behind as MACS officers sat down and helped review their resumes. Next semester MACS plans on conducting more education-centered events such as cover letter writing and LinkedIn workshops.
This past semester MACS has offered various recruiting events, including one of the top public relations firms in the world, Weber Shandwick, as well as Target, one of the nation’s top retailers. Representatives from Weber Shandwick’s Detroit office presented to students about the company, their work, the company’s senior internship position, and provided networking opportunities for students. Target also paid MACS a special visit prior to the Fall Career Fair and delivered a detailed presentation specifically for communication students about internship opportunities at Target’s headquarters in Minneapolis. Both of these events were great opportunities for students to learn more about both companies in a relaxed, comfortable atmosphere where they could ask personalized questions and speak directly with recruiters. MACS is dedicated to providing additional recruitment opportunities throughout the upcoming semester!
Finally, one of the aspects MACS prides itself on is providing students with an array of industry-relevant events that can inspire students to explore the variety of possibilities Communication and Media can provide. This semester we invited guest-speaker Marcus Collins, the Senior Vice President of Doner, a full-service performance-driven advertising agency that has built on its strong creative legacy to create a truly modern, integrated creative network with offices in Detroit, Cleveland, London and Los Angeles to present on creative marketing. Marcus has worked with clients such as JC Penney, FIAT Chrysler, Coca-cola, and the UPS Store. He also worked on digital marketing strategy with Beyonce. Collins is an alumnus from the University of Michigan with a background in engineering and business. Collins delivered a keynote presentation on his knowledge and expertise towards strategic branding in the digital advertising industry.
These highlighted events are just several of the engaging events MACS has put on, and offers a glimpse at the exciting opportunities put on through the Communication and Media Department. Next semester we have an exciting schedule of events for students to attend so stay tuned!
Don’t forget to follow MACS and the Comm Department’s social media handles to stay up to date with MACS events and opportunities!
• Instagram and Twitter: @MACS_umich
• Facebook & LinkedIn:”MACS: Michigan Association of Communication Studies”
• Twitter: @UM_CommStudies
• Facebook: “University of Michigan Department of Communication Studies”
• LinkedIn: University of Michigan Communication and Media