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Howard R. Marsh Distinguished Research Fellow Lecture

Friday, February 22, 2013
12:00 AM
1255 North Quad, 105 South State Street, Ann Arbor MI 48109

The mass media play an important role in collecting and dissemination polling data about what the public thinks about a number of important issues of the day. In the United States, there has been a symbiotic relationship between pollsters and news organizations for more than 70 years. After a period of steady expansion in the number of polls reported, the recent downturn in the economics of the news business has impacted the frequency of polls and the quality of some data collections. This talk will review these trends and cite examples of issues in data collection and how they affect the reporting of political news.