The Department of Communication and Media offers many kinds of events, most free and open to the public. We organize and sponsor numerous lectures, workshops and conferences over the course of the academic year. Our programming covers a wide range of topics and features presenters from diverse disciplines and is designed to foster an understanding of the mass media and emerging media.
In her book The Age of Surveillance Capitalism, scholar and sociologist Shoshana Zuboff posits a detailed examination of the unprecedented power of surveillance capitalism, by which our personal information, monetized and exploited by big tech companies, is then used to predict and shape our behaviors. In this frank and necessarily lucid talk, Zuboff defines the terms of surveillance capitalism as a new economic system, pioneered at Google and later Facebook, in much the same way that mass-production and managerial capitalism were pioneered at Ford and General Motors a century before. Zuboff speaks urgently to our need to protect ourselves in this unprecedented age, and not try to resist or strike in the ways we did a century ago. Google, Amazon and now fallen behemoths like Cambridge-Analytica aren’t going anywhere, but as Zuboff expansively demonstrates, we can create countermeasures to stave off the monopolistic workings of these companies. We have the power to demand more from these seemingly all-powerful corporations. If they want what we provide (data), they in turn will have to change their usage tactics. The citizen desire and the leverage is here, Zuboff argues—and it’s in the companies’ best interests to change. Rather than facing the subject with worry or paranoia, Zuboff argues for us to pay attention, resist habituation, and come up with novel, innovative responses to the issue of surveillance capitalism, as novel a system as we are likely to know.
|Building:||Rackham Graduate School (Horace H.)|
|Event Type:||Lecture / Discussion|
|Tags:||AEM Featured, Communication, cyber security, digital, Digital Cultures, Digital Studies Institute, digitalization, digitization, Humanities, Information and Technology, Interdisciplinary|
|Source:||Happening @ Michigan from Digital Studies Institute, Ross School of Business, A. Alfred Taubman College of Architecture + Urban Planning, Information and Technology Services (ITS), School of Information, Science, Technology, and Public, Policy; Ford School of Public Policy, Department of Film, Television, and Media, Gerald R. Ford School of Public Policy, Electrical and Computer Engineering, Penny W Stamps School of Art & Design, Center for Political Studies - Institute for Social Research, Computer Science and Engineering Division, Law School, Department of Sociology, Michigan Institute for Data Science, Communication and Media, Department of Psychology|