ES 212 - Entrepreneurial Business Basics
Winter 2022, Section 002
Instruction Mode: Section 002 is  In Person (see other Sections below)
Subject: Entrepreneurial Studies (ES)
Department: Ross School of Business
See additional student enrollment and course instructor information to guide you in your decision making.


Waitlist Capacity:
Enforced Prerequisites:
Non-Ross Sophomores or above (Undergrad only).
May not be repeated for credit.
Primary Instructor:
Start/End Date:
Full Term 1/5/22 - 4/19/22 (see other Sections below)
NOTE: Drop/Add deadlines are dependent on the class meeting dates and will differ for full term versus partial term offerings.
For information on drop/add deadlines, see the Office of the Registrar and search Registration Deadlines.


The campus-wide entrepreneurship program will require two 3- credit courses, Business Basics and Applied Creativity, that can be taken in any order. The intent is for the Applied Creativity course to cover problem identification (understanding a target population, assessing their needs and validating a new product or service idea), and the Business Basics course covers how to make that idea real in the form of a specific product and an organization that can produce and distribute it. The Business Basics course covers a wide range of topics. The intent is to deliver a conceptual overview of important business issues related to start-ups. Students may not leave expert in any one topic, but should understand the challenges and where they would go next for more depth.

Objective: This course prepares students to manage business projects, programs and portfolios to successful, value-creating, career-building conclusions.

The course is divided into 5 modules covering Why do this? How will you do this? Marshalling human and capital resources, and promoting/selling your product.

Course Requirements:

Deliverables and Grading: Based on written cases problem sets, exam, and final project. These approximate percentages should frame your efforts.

Written cases (2 graded) 20%
Online Problem Sets (4 required) 20%
Exam 30%
Final Project: Paper, Presentation, online product 30%

Intended Audience:

Sophomore standing. Math: Basic algebra, see self-test sheet

Assumption: No requirement to take Applied Creativity, the other UM-wide core course


ES 212 - Entrepreneurial Business Basics
Schedule Listing
001 (REC)
 In Person
MW 10:00AM - 11:30AM
1/5/22 - 4/19/22
Note: ES 212.001 meets with UC 270.010. This class is exclusively for non-BBA undergraduate students with sophomore to senior standing.
002 (REC)
 In Person
MW 11:30AM - 1:00PM
1/5/22 - 4/19/22
Note: ES 212.002 meets with UC 270.011. This class is exclusively for non-BBA undergraduate students with sophomore to senior standing.
003 (REC)
 In Person
TuTh 11:30AM - 1:00PM
1/5/22 - 4/19/22
Note: ES 212.003 meets with UC 270.012. This class is exclusively for non-BBA undergraduate students with sophomore to senior standing.

Textbooks/Other Materials

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Click the button below to view and buy textbooks for ES 212.002

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Syllabi are available to current LSA students. IMPORTANT: These syllabi are provided to give students a general idea about the courses, as offered by LSA departments and programs in prior academic terms. The syllabi do not necessarily reflect the assignments, sequence of course materials, and/or course expectations that the faculty and departments/programs have for these same courses in the current and/or future terms.

No Syllabi are on file for ES 212. Click the button below to search for a different syllabus (UM login required)

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CourseProfile (Atlas)

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CourseProfile (Atlas)