COMM 781 - Research Methods I
Winter 2022, Section 001
Instruction Mode: Section 001 is  In Person (see other Sections below)
Subject: Communication and Media (COMM)
Department: LSA Communication and Media
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3 - 4
Advisory Prerequisites:
Graduate standing.
May not be repeated for credit.
Primary Instructor:


The purpose of this seminar is to review the methodological and theoretical developments in qualitative media studies, especially since the 1970s, and to link those developments to analyses of media texts, media production, media reception and media history. We will learn about the historical method in media studies, examine recent work in semiotic and visual analysis, study textual analysis, the use of focus groups and in-depth interviews, and review recent work in audience ethnographies. In several of these areas we will read recent exemplars of different approaches. Students will learn how to frame research questions, and will be expected to develop their own archive suitable for researching and addressing a topic of your own choosing.


COMM 781 - Research Methods I
Schedule Listing
001 (SEM)
 In Person
Tu 3:00PM - 7:00PM
Note: Reserved for comm graduate students only. Interested non comm graduates should contact the instructor.

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