GERMAN 431 - Business German: Management and Marketing
Fall 2021, Section 001
Instruction Mode: Section 001 is  In Person (see other Sections below)
Subject: German (GERMAN)
Department: LSA Germanic Languages & Literatures
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Details

Course Note:
edited audience, deleted format.
Credits:
3
Waitlist Capacity:
unlimited
Consent:
With permission of instructor.
Advisory Prerequisites:
GERMAN 350 or 430.
Other Course Info:
Taught in German.
Repeatability:
May not be repeated for credit.
Primary Instructor:

Description

This course offers authentic information and terminology as they apply to professional practices in the fields of company structure, management, and marketing in the German-speaking world.

Using current, real-world situations and materials, the students become acquainted with significant issues and developments within the German business economy. We will analyze and interpret the social market economy as it exists in the German-speaking world and explore its foundations and challenges. We will also learn about management and manager skills, marketing and advertising by German companies as well as international competitors hoping to enter the German marketplace.

The course also includes the essential cross-cultural aspects of doing business in/with Germany. When possible, guest speakers will be brought in to elaborate on topics being covered. The course will be interactive and discussion-based and entirely auf Deutsch.

Course Requirements:

The course will have two major exams, three longer essays and a final project on the company of your choice.

Intended Audience:

The intended audience is the large (and growing) number of majors and minors seeking courses in Business German, as well as students who undertake summer internships in German-speaking countries.

Schedule

GERMAN 431 - Business German: Management and Marketing
Schedule Listing
001 (REC)
 In Person
14211
Open
12
 
-
MWF 1:00PM - 2:00PM

Textbooks/Other Materials

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Syllabi

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CourseProfile (Atlas)

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CourseProfile (Atlas)