GERMAN 431 - Business German: Management and Marketing
Fall 2021, Section 001
Instruction Mode: Section 001 is  In Person (see other Sections below)
Subject: German (GERMAN)
Department: LSA Germanic Languages & Literatures
See additional student enrollment and course instructor information to guide you in your decision making.


Course Note:
edited audience, deleted format.
Waitlist Capacity:
With permission of instructor.
Advisory Prerequisites:
GERMAN 350 or 430.
Other Course Info:
Taught in German.
May not be repeated for credit.
Primary Instructor:


This course offers authentic information and terminology as they apply to professional practices in the fields of company structure, management, and marketing in the German-speaking world.

Using current, real-world situations and materials, the students become acquainted with significant issues and developments within the German business economy. We will analyze and interpret the social market economy as it exists in the German-speaking world and explore its foundations and challenges. We will also learn about management and manager skills, marketing and advertising by German companies as well as international competitors hoping to enter the German marketplace.

The course also includes the essential cross-cultural aspects of doing business in/with Germany. When possible, guest speakers will be brought in to elaborate on topics being covered. The course will be interactive and discussion-based and entirely auf Deutsch.

Course Requirements:

The course will have two major exams, three longer essays and a final project on the company of your choice.

Intended Audience:

The intended audience is the large (and growing) number of majors and minors seeking courses in Business German, as well as students who undertake summer internships in German-speaking countries.


GERMAN 431 - Business German: Management and Marketing
Schedule Listing
001 (REC)
 In Person
MWF 1:00PM - 2:00PM

Textbooks/Other Materials

The partner U-M / Barnes & Noble Education textbook website is the official way for U-M students to view their upcoming textbook or course material needs, whether they choose to buy from Barnes & Noble Education or not. Students also can view a customized list of their specific textbook needs by clicking a "View/Buy Textbooks" link in their course schedule in Wolverine Access.

Click the button below to view and buy textbooks for GERMAN 431.001

View/Buy Textbooks


Syllabi are available to current LSA students. IMPORTANT: These syllabi are provided to give students a general idea about the courses, as offered by LSA departments and programs in prior academic terms. The syllabi do not necessarily reflect the assignments, sequence of course materials, and/or course expectations that the faculty and departments/programs have for these same courses in the current and/or future terms.

Click the button below to view historical syllabi for GERMAN 431 (UM login required)

View Historical Syllabi

CourseProfile (Atlas)

The Atlas system, developed by the Center for Academic Innovation, provides additional information about: course enrollments; academic terms and instructors; student academic profiles (school/college, majors), and previous, concurrent, and subsequent course enrollments.

CourseProfile (Atlas)