COMM 417 - Marketing for Social Change
Section: 001
Term: WN 2019
Subject: Communication and Media (COMM)
Department: LSA Communication and Media
Credits:
3
Waitlist Capacity:
10
Consent:
With permission of department.
Repeatability:
May not be repeated for credit.
Primary Instructor:

This class presents a systematic approach for using marketing techniques to shift attitudes and behaviors for both individual and social benefits. Students learn multiple skills critical for developing marketing campaigns, including behavior selection, audience segmentation, application of the 4 Ps (product, price, place, and promotion), and messaging strategies. Areas of application include the environment, poverty, and health.

COMM 417 - Marketing for Social Change
Schedule Listing
001 (REC)
P
28398
Closed
0
1Comm St Major
-
TuTh 1:00PM - 2:30PM
Note: 15 seats reserved for Communication Studies Majors.
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