COMM 307 - Survey of Media Topics in the Social Sciences
Section: 001 Persuasion and Advertising
Term: WN 2019
Subject: Communication and Media (COMM)
Department: LSA Communication and Media
Credits:
4
Requirements & Distribution:
SS
Advisory Prerequisites:
COMM 102, another SS course, or sophomore standing.
Repeatability:
May be repeated for a maximum of 8 credit(s). May be elected more than once in the same term.
Primary Instructor:

From billboards to social media, people are exposed to a flood of persuasive messages as they go about their day. This class will draw on theories of communication and psychology to explain why, how, and when advertising and persuasive messages work. We will examine a variety of persuasive messaging, ranging from traditional advertising, sponsored content, and product placement, to political, health, and advocacy campaigns, to understand the effects such messages have on our attitudes and behaviors.

COMM 307 - Survey of Media Topics in the Social Sciences
Schedule Listing
001 (LEC)
 
32375
Open
1
 
-
MW 2:30PM - 4:00PM
002 (DIS)
P
32477
Closed
0
3Comm St Major
-
Tu 5:00PM - 6:00PM
003 (DIS)
P
32478
Closed
0
1Comm St Major
-
F 10:00AM - 11:00AM
004 (DIS)
P
32479
Closed
0
1Comm St Major
-
F 9:00AM - 10:00AM
005 (LEC)
 
32799
Open
1
 
-
MW 1:00PM - 2:30PM
006 (DIS)
P
32804
Closed
0
 
-
F 11:00AM - 12:00PM
007 (DIS)
P
32805
Closed
0
 
-
F 12:00PM - 1:00PM
008 (DIS)
P
32812
Closed
0
 
-
Tu 2:00PM - 3:00PM
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