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Why Did LSA Pick Adobe Experience Manager?

The first step in choosing a new Web Content Management System (CMS) was to find an objective voice to help LSA determine the best system for its needs. A number of vendors were interviewed and R2Integrated (r2i) was selected to produce a digital scorecard for comparison of the leading Higher Education content management systems.

In the fall of 2013, r2i met with stakeholders in a variety of roles to understand the current CMS (its weaknesses/strengths) and the business/technical requirements for a new web content system. From these meetings, r2I was able to gain insight and understanding into how LSA currently utilizes its current system (Open Text) and its intentions and desires for a new system. Stakeholders included LSA DMC staff (including the entire Web Services Team), LSA IT, ISS, Key Administrators, Open Text users (customers) and the Dean's Group.

r2i utilized those meetings, as well as its existing CMS knowledge, to put together a scorecard of the products and recommendations for a new system. The systems reviewed by r2i for use by LSA were: Open Text (the current CMS used by the College), Adobe Experience Manager(AEM), Ektron, Drupal, Hannon Hill, Liferay, Ingeniux, Vosao, Magnolia and Alfresco.

r2i scored each web management system against requirements that were gathered during user interviews to determine the best course of action for LSA. The requirements were broken into four sections:

  • Create and Publish
  • Presentation
  • Technical
  • Marketing

r2i then put together recommendations according to these categories:

  1. Strength of system relative to LSA requirements.
  2. Ability for University of LSA to support the system long-term.
  3. Effort needed to implement the system.

Their final recommendation was the Adobe Experience Manager (AEM):

"While all solutions provide a framework for implementing the short-term needs of the College, a major focus area was the long-term marketing needs of the CMS. An upgrade to any modern CMS can provide the overall framework; however only Adobe was able to provide the marketing tools and automation to support the College’s long-term strategy."

LSA Research: Adobe's Presence in Higher Ed

Our team conducted research of AEM by talking to web services professionals at Oklahoma University (Case Study),  NYU,and the University of Cincinnati. Other Adobe customers in this space include Penn State, Villanova University, Boston College, the University of Buffalo, Bowling Green State University, and Dalhousie University.

This white paper can provide you with more in depth information if you are interested. 

In the interim, you can visit Adobe’s Website to learn more about AEM.