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Google Analytics

This section of the Web Services site includes the training manual for Google Analytics, which includes information on core concepts, using dashboards and using reports. For each of these sections we've created video tutorials, also included on this page. 

If you have questions about how to use your dashboard or how to create new reports after walking through the manual and the video tutorials below, please schedule an Open Lab session. When filling in the sign up form, please add GA after your name, so we can assign the appropriate team member to assist you.

Google Analytics Access

Each new AEM site comes with its own Google Analytics account, primary contacts were given access when the site launched. Additional users can be added by submitting a ticket with the uniqnames that need access.   

Log-in to Google Analytics : analytics.google.com

We partnered with The Understanding Group (TUG) to restructure department website Google Analytics. After meeting with many individuals at the department and college levels it we have created a Google Analytics Dashboard that consists of widgets that track multiple areas of your site. Depending on your department's website some of these widgets may not be displayed in your personalized dashboard.

Standard Dashboard Sections and Associated Widgets

Enrollment
Encouraging LSA undergrads to take majors from one's department; making sure that the undergrad continues to pursue that major; enrolling LSA undergrads for certain courses from one's department.
Widgets: Undergrad Section Traffic, Events Section Traffic

Recruitment
Recruit graduate students and faculty to support research and undergraduate education.
Widgets: Top Organic Search Landing Pages, Grad Section Traffic, Faculty Section Traffic, Research Section Traffic

Convening
Cultivate networks for the professional development of graduating students and alumni by engaging the larger professional community.
Widgets: Loyal Alumni Traffic, Landing Pages by Social Network

Sharing
Educate audiences about the existential reasons of the department, what's current in that field, and about that field in general.
Widgets: Where Users are Coming From, How Users Arrive