When you log in to your Google Analytics account you’ll notice that the landing page has changed. These changes display relavent information at the moment of log-in, without having to drill down into reports.

Highlights of the update:

  • You can see snippets from a curated set Google Analytics reports, including real time data, with simple and streamlined controls.
  • Each snippet is preceded by a helpful question that frames the data, such as “When do your users visit?” or “Where do your users come from?”.
  • Want to dig deeper? Hover on any data point for more details or drill into the relevant report with the provided link on each card.

Read more on the Google Analytics Blog