Shinobu Kitayama, the Robert B. Zajonc Collegiate Professor at the University of Michigan, has made highly influential contributions to the study of cultural variations in self and related psychological processes, including cognition, emotion, and motivation. His work on culture and self with Hazel Rose Markus (Psychological Review, 1991) is one of the most frequently cited publications in the behavioral sciences. Most recently, Kitayama has examined the neural basis of cultural variations, aiming to illuminate the mutually constitutive processes between cultural beliefs and practices and the human brain. Kitayama’s work bridges many areas of psychology and illuminated the role of cultural variation in all of them. In recognition of his influential contributions he is awarded the 2017 Career Contribution Award. Congratulations Shinobu!