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Marketing is a process to integrate the key objectives and priorities of your department with a consistent message and identity—and is useful in addressing a wide variety of unit opportunities. While we support numerous College-wide objectives for fundraising and student recruitment, we can also assist academic units with research, analysis, and implementation.
From recruiting students to contacting donors, many departments have a need for unique, engaging printed materials including brochures, booklets, invitations, and flyers. We take an integrated approach, often designing brochures in tandem with web improvements or recommendations. Our designers have all won multiple awards—from CASE to UCDA—for projects completed on behalf of the College.
Managing the media takes preparation and responsiveness. We can help you think through whether a news item in your department might be worth pitching to local, regional, or national media. We can also help train your departmental leaders for media interviews. Finally, we can help you manage situations that have the potential to become bad publicity.
A website can be so much more than just pictures and text. It’s a problem-solving tool. Web real estate can be used to effectively address unit priorities. We work with the LSA CMS Web Services team to create effective information architectures and design departmental websites.
Communicating messages to multiple audiences can be challenging. Our team can help you craft consistent, appealing messages to specific, key audiences.
Research is critical to making informed decisions. Through focus groups and surveys, which we can help you design, you can better know what your audience is thinking about your unit—and what you need to be telling them in your fundraising and communications.
The award-winning magazine of the College reaches 180,000 alumni, U-M administrators, LSA faculty and staff, and is the only College communication that reaches all of our alumni. Issues are theme-based to reflect the College's strengths and priorities: internationalism, social science, literature, science, and the arts. We solicit content for each issue from a host of sources, including academic departments. Matt Nelson is the magazine's executive editor. You can reach him at firstname.lastname@example.org.
The homepage of the LSA website is one of the College's most visible, most important marketing assets. LSA DMC creates timely, interesting content to tell the countless stories that illustrate the reach and importance of the College and its community. This content is also wrapped up four times a year and delivered in a CASE award-winning email newsletter to LSA alumni and friends.