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P.R. Resources

Tips for Publicizing Events

  • Work with your department's key administrator to upload your event to the U-M events calendar. Make sure to add a photo or poster. Include as many details as you can, and click all applicable tags. A listing in the event calendar is required if you plan to ask the University Record or the U-M homepage to feature your event.
  • Include your event listing in outgoing emails that advertise the event.
  • So many events happen around campus all the time that it's difficult to get an event featured as a news story in the University Record. But you can pitch your event to the editor, Jillian Greenberg (jillibog@umich.edu or 734.764.6825).
  • If the University Record won't feature the event as a news story, request that they feature the event in their “Coming Events” section (permissible only if the event exists in the U-M events calendar). If they grant your request, the event will appear in that coveted spot in the University Record email on the day of the event. The Record also may include the event in their weekly physical paper. To request a spot in the “Coming Events” section, contact Jamie Iseler (jiseler@umich.edu or 734.647.3099) with the day of the event and a link to your event on the events.umich.edu page.
  • To request that your event be featured on the U-M events calendar homepage, contact umeventsweb@umich.edu. If they grant your request, the event will be featured on the U-M gateway, in the “Events” section at the bottom of the homepage.
  • Add the event to the Ann Arbor Observer calendar. To do this, you'll need to create a username and password. To request a spot in the physical paper, contact events@aaobserver.com by the 10th of the month preceding your event.
  • Identify possible audiences for the event. You can use the U-M student group directory to identify student groups that may be interested. Send personal emails to those audiences: Provide a brief event summary, attach the event poster or image, and include a link to your event on the events.umich.edu page. Request that student group leaders pass the poster on to their members. Send emails to community libraries, retirement homes, and other local groups around town that may have an interest in the event.
  • Social media is another great option. To request social media coverage from LSA, email lsa-socialmedia@umich.edu and include the event link.
  • Pitch to the Michigan Daily, or consider purchasing a Michigan Daily advertisement. If the latter option does not fit in your budget, consider purchasing a sponsored Michigan Daily Tweet for $75. Contact dailydisplay@gmail.com for rates and more information.

Press Release Templates

Sample press release about a new program (.DOCX)

Sample press release about a new gift (.DOCX)