The Television Will Be Revolutionized (New York University Press, New York and London, 2007) examines television at the turn of the twenty-first century--what Amanda D. Lotz terms the "post-network" era. Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the result of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment. Many of the conventional practices and even the industry's basic business model are proving unworkable in this new context, resulting in a crisis in norms and practices.